Frank Good
Commercial Sales ExecutiveSTAHLS'With over two decades in the decorated apparel industry, Frank Good brings a wealth of hands-on experience and practical insight to every conversation. He began his journey in 2003 as the owner of a successful promotional decoration business, which he ran for ten years before transitioning into corporate roles with S&S Activewear and STAHLS’. Over the years, Frank has visited and consulted with hundreds of decorator shops—from start-ups to large-scale enterprise operations—helping them refine workflows, improve production efficiency, and navigate an ever-evolving marketplace.
Frank spent five years at S&S Activewear managing their Contract Decorator Network before rejoining STAHLS’ in 2024, where he now serves on the Commercial Sales team managing enterprise and contract decorator accounts. A frequent trade show presenter, podcast guest, and advocate for industry collaboration, Frank is passionate about helping decorators leverage innovation and partnership to grow their businesses.
S05 DTF Success Checklist: Unlocking the Potential of DTF Printing
DTF printing is transforming apparel decoration with new possibilities for speed, quality, and profitability. Learn how to evaluate print quality, dec…DTF printing is transforming apparel decoration with new possibilities for speed, quality, and profitability. Learn how to evaluate print quality, decide when to bring production in-house versus outsource, and why automation and efficiency are just a…DTF printing is transforming apparel decoration with new possibilities for speed, quality, and profitability. Learn how to evaluate print quality, decide when to bring production in-house versus outsource, and why automation and efficiency are just as critical to margins as print costs. Plus, discover practical best practices, from cover sheets to artwork setup, for achieving a soft hand feel and durable, long-lasting prints. Key factors to iden…DTF printing is transforming apparel decoration with new possibilities for speed, quality, and profitability. Learn how to evaluate print quality, decide when to bring production in-house versus outsource, and why automation and efficiency are just as critical to margins as print costs. Plus, discover practical best practices, from cover sheets to artwork setup, for achieving a soft hand feel and durable, long-lasting prints. Key factors to identify high-quality DTF prints When to invest in a DTF printer vs. outsourcing How automation and streamlined workflows impact profitability Best practices for soft hand feel and durable results Real-world examples of successful & profitable DTF integrationShow MoreClick the title to see all detailsShow More
W02 Heat Printing Masterclass
The pre-requisite to becoming a Heat Press Pro is understanding the basics. In this hands-on workshop you’ll learn the recipe for success for decorat…The pre-requisite to becoming a Heat Press Pro is understanding the basics. In this hands-on workshop you’ll learn the recipe for success for decorating with a Heat Press. This crash course for new decorators, or experienced decorators who want to r…The pre-requisite to becoming a Heat Press Pro is understanding the basics. In this hands-on workshop you’ll learn the recipe for success for decorating with a Heat Press. This crash course for new decorators, or experienced decorators who want to refine their skills, will start with press capabilities & ingredients for optimal workflow. Expect to walk away with knowledge and guides to help with: Choosing the right heat transfer type Effect…The pre-requisite to becoming a Heat Press Pro is understanding the basics. In this hands-on workshop you’ll learn the recipe for success for decorating with a Heat Press. This crash course for new decorators, or experienced decorators who want to refine their skills, will start with press capabilities & ingredients for optimal workflow. Expect to walk away with knowledge and guides to help with: Choosing the right heat transfer type Effective placement & sizing techniques for standard, specialty and trending print placements. Creating a highly durable, quality product every time All attendees will receive a free placement guide and t-shirt to apply with your new skills.Show MoreClick the title to see all detailsShow More
