Impressions Atlantic City 2027 Renewals

Priority Points & Time-Slot Booth Selection

We’re excited to introduce a streamlined and transparent renewal process for Impressions Atlantic City 2027. Booth selection will be guided by our Exhibitor Priority Points system, with assigned renewal time slots based on published rankings, so you always know exactly where you stand and can plan with confidence. Renewal appointments for our first 10 exhibitors will begin March 23rd, taking place in advance of the onsite process.

This year, the process includes two pathways. Our first 10 exhibitors will receive advance renewal appointments prior to arriving onsite, while all remaining appointments will renew during the scheduled onsite process based on their priority ranking. This structure ensures a fair, organized experience while rewarding exhibitor commitment and performance. Exhibitors who renew earliest will benefit from the greatest savings and the strongest booth selection opportunities.

How the Renewal Process Works for the first 10 Exhibitors :

As one of the first 10 exhibitors, you will have the opportunity to renew your booth space for Impressions Atlantic City 2027 prior to arriving onsite. Rankings are determined by Exhibitor Priority Points, and renewal appointments will be scheduled in priority order. Advance renewal appointments for the first 10 exhibitors will begin March 23rd.

The first 10 exhibitors will receive an assigned appointment time with Sales to select and reserve booth space for 2027.

If an appointment is missed, renewal will need to take place onsite by visiting the Impressions Sales Office during the show.

If you’re unable to attend your appointment, we’ll hold a similar space for you through April 15th, 2026, while we finalize the floor plan. After that, space will be confirmed based on renewals, so we encourage you to secure your booth before then to protect your placement.

Important Notes:

• No booth is pre-reserved. During your appointment time, you will be able to select from all available booths on the floorplan — except those already chosen by exhibitors with earlier appointments.

• Everything is selected during the assigned timeslot, based on priority points.

How the Renewal Process for All Other Exhibitors :

This system is designed to provide a fair, consistent, and transparent order for booth selection. The more points you accumulate, the earlier you get to choose your 2027 booth space.

Appointment Assignment: Based on your total priority points, you will receive an email with your scheduled appointment time. These appointments will take place onsite at Impressions Atlantic City 2026. The highest point totals get the earliest selection times.

The renewal process will start Thursday, March 26th, 2026 at 10:00 am and will go until Saturday, March 28th, 2026 at 3:00 PM.

Missed Onsite Appointment Policy (IMPORTANT): If you are unable to attend your scheduled appointment onsite, we will hold your booth until April 15th. After that date, any unclaimed space will be released and made available to all exhibitors, regardless of priority points.

Important Notes:

• No booth is pre-reserved. During your appointment time, you will be able to select from all available booths on the floorplan — except those already chosen by exhibitors with earlier appointments.
• Everything is selected during the assigned timeslot, based on priority points.
• Booth sizes and layouts are fixed and cannot be altered. Please select from the pre-designed booth options shown on the floorplan. We encourage exhibitors to choose the space that best aligns with their goals and budget.

Everything You Need to Know About Priority Points:

Our Priority Points system recognizes your continued partnership and investment in the Impressions community, and this transparent process ensures you have complete visibility into exactly where you stand at all times—both in the rankings and relative to your competitors.

The complete Priority Rankings is posted below. You can find your ranking in the Priority Rankings List section on this page. 

Here’s a detailed breakdown of how points are earned:

Priority points related to Atlantic City space occupied are calculated on a cumulative basis across all years of participation from 2014 to 2026. For every 100 net square feet (NSF) exhibited, an exhibitor earns 5 priority points, and these points accumulate year over year. The priority point total shown reflects an exhibitor’s entire participation history, not just their booth size for the upcoming year. For example, an exhibitor showing a 10’×10’ booth each year for 12 years would accumulate 1,200 NSF, earning 60 cumulative priority points.

Consecutive Years Exhibiting: Each company receives one hundred (100) points for each consecutive year of participation at Impressions Atlantic City beginning in 2014. Please note: Impressions Atlantic City 2020 was cancelled and does not count as a break in participation.

Sponsorship Spending (AC 2026): Each company received five (5) points for every $2,000 spent towards sponsorship at Impressions Atlantic City 2026

Exhibiting at Impressions Dallas 2025: Each company receives five hundred (500) points for exhibiting at Impressions Dallas 2025.

Exhibiting at Impressions Long Beach 2026: Each company receives five hundred (500) points for exhibiting at Impressions Long Beach 2026.

Advertising with Impressions Media 2025-2026: Each company receives ten (10) points per $1,000 of advertising with Impressions Magazine/Media in 2025-2026.

Important Notes:

Company Mergers/Purchases: Points are an asset of the company. The parent company’s point total will be based on the highest acquired company, with written proof of asset purchase required.

No Combining Points: Companies cannot combine point totals unless they are divisions of the same parent company, sharing one company contact and one billing entity.

Contracted Space: Each booth space is contracted, billed, and paid for by a single company, which receives all associated points.

Co-Exhibitors: Only the main exhibitor on the contract earns priority points.

Want to Learn More?

Our team is here to help you maximize your investment and secure the best possible booth position for 2027. Contact your account executive below to review your points, explore sponsorships, or plan your lead strategy.

Brian Denke
Account Executive
203.350.8677
[email protected]