Working with AI and other tools to create and image, modifying it, separating, choosing the halftone size, screen selection, exposure, set up and printing the design.  This workshop conducted by Dane Clement and Charlie Taublieb will take you through all of it. Dane will be working with the artists and Charlie will be working with those in production. The workshop would be useful for anyone needing an overview of the entire process including production managers and owners.  Great for beginners to experienced level printers.

The pre-requisite to becoming a Heat Press Pro is understanding the basics.  In this hands-on workshop you’ll learn the recipe for success for decorating with a Heat Press. This crash course for new decorators, or experienced decorators who want to refine their skills, will start with press capabilities & ingredients for optimal workflow. Expect to walk away with knowledge and guides to help with:  Choosing the right heat transfer type Effective placement & sizing techniques for standard, specialty and trending print placements. Creating a highly durable, quality product every time All attendees will receive a free placement guide and t-shirt to apply with your new skills.

Embroidery Basics & Business Growth - Katie Wubben:
This segment will focus on embroidery basics, troubleshooting, and managing business growth, including a variety of techniques to achieve professional results on fabrics of all kinds as well as keeping both sides looking great on projects with exposed backs. We'll explore multi-media designs, as well as special techniques through video demonstrations and samples.  

Non-Traditional Materials & Multi-Media Techniques - Joe Kramar: 
This theme would focus on using materials like felts, twills, and wools to create unique corporate logos and designs, now also incorporating multimedia techniques.In this session, Joe Kramar ("Appliqué Joe") will dive into the "Appliqué Archetypes" framework to demonstrate how vintage techniques can elevate standard corporate logos into premium, retail-worthy apparel. Joe will break down how to deconstruct a brand's identity and rebuild it using non-traditional materials like felts, twills, and wools. Attendees will learn how to select and combine these materials with specialty threads (like chain or moss stitch) to create timeless, high-value appliqué and mixed-media designs that turn a simple uniform into a desirable, collectible piece.

• Learn to identify and apply "Appliqué Archetypes" to transform basic logos.
• Discover the best non-traditional materials (felt, twill, vinyl) to add dimension and a premium retail feel.
• Understand how to pair specialty threads and stitch types with appliqué for a vintage, heritage look.
• Gain strategies for deconstructing a logo and rebuilding it as a high-value patch, reverse appliqué, or mixed-media design.

Elevated Embroidery, Specialty Stitches & Best Business Practices - Erich Campbell: 
This section will explore utilizing textural qualities, specialty stitch types, threads to enhance traditional logos, and best business practices like workflow & prospecting. In this session, Erich will explore both the ways in which we can utilize the unique textural qualities of embroidery to enhance the appearance and value of traditional logos through the use of specialty stitch types, threads, and media as well as described the design alterations and additions used when simply replicating the logo was not enough. Through real-world case studies and design examples, Erich will break down the why and how of when to change up traditional embroidery and stock design work to create higher value, more retail-styled treatments. If you want to get inspired to create collections, solutions, and higher value merch, this is your session.

Expanding Textile Decoration: Mixed Media & Unconventional Embroidery - Andrea Bommarito:
As competition grows in textile decoration, success requires moving beyond standard logo embroidery. Andrea explores how combining decoration methods and pushing embroidery beyond traditional applications helps shops create standout, higher-value products and differentiate themselves in the marketplace.

Focusing on mixed media techniques—such as embroidery combined with print, appliqué, chenille, laser processes, and digital transfers—attendees will learn how texture, layering, and unconventional embroidery approaches can elevate perceived value while maintaining production efficiency. Participants will leave with practical ideas to expand creative capabilities and uncover new growth opportunities.

Are you ready to take your decorating skills to the next level and learn how to tackle the most challenging markets successfully? At STAHLS' Pro Day we'll dive into the process of decorating for different verticals from start to finish. Whether you're an aspiring entrepreneur or a seasoned decorator, this workshop will provide you with valuable insights and techniques to expand your business opportunities.  Trending Apparel Showcase: Get a firsthand look at the latest trends in apparel from wholesalers, helping you stay ahead in the decoration game. Efficient Decoration Techniques: We'll demonstrate efficient decoration methods, showcasing a variety of product solutions to achieve professional results.  Business Development Tools: Learn how to sell your decorated products and develop your business using essential tools tailored to each market vertical. We'll cover topics like webstores, accurate quotes, samples, and more.  Profitability Analysis: Gain valuable insights into the profitability of each decorated piece, ensuring you make informed business decisions with the right print methods.  This revamped STAHLS' Pro Day is designed to empower you with the knowledge and tools to excel in the world of decoration across various market verticals. Whether you're looking to start a new business, expand your existing one, or simply enhance your branding skills, this workshop has valuable methods you can apply to your business to drive success.

Are you ready to fine-tune your business, maximize profits, and reduce expenses while making confident decisions to propel your business to peak performance? This masterclass will help entrepreneurs and business owners gain an intimate understanding of their operations, allowing them to evaluate and modify processes based on their own data. Discover which products and services to focus on and develop a pricing strategy that aligns with your market and business objectives, promoting sustainable growth and profitability.

Explore practical skills to manage your business's cash flow through growth spurts and seasonal changes. Learn to distinguish profit from revenue and set achievable goals based on the highest-performing products and services relative to the time and resources required to produce them. Use the actionable knowledge and tools provided to determine which products and services to add to your business and where to focus your marketing efforts. Identify which projects yield the highest profits and which ones cost more than they bring in.

Implement essential tools and strategies, based on real-life experience, to drive profitability and growth by selling more to your existing customer base, both online and in person. Grow your bottom line by upselling your products and operating your business in the most efficient way possible.

• Understand the costs of operation for your business.
• Evaluate your data to determine proper shop rate & pricing strategy.
• Build a  pricing structure utilizing real numbers from your business.
• Identify profit margins related to the products & services you offer.
• Analyze customer behavior & statistics to increase profits.
• Make informed business decisions based on your data.

Primary Focus:

• Utilizing embroidery software to create applique designs
• Understanding the basics of setting up a file for applique
• Choosing fabric variants and how to choose the best fabric for the purpose
• Interfacing/Backing basics for applique styles

By the end of the class, you will be able to understand the fundamentals & proper practices to create a digitized embroidery file for applique.

This seminar is perfect for: Current shops currently digitizing in-house and outsourcing Embroidery shops, large and small, who want to expand their current skill level Current shops outsourcing digitizing but want to understand the parameters of successful files

Have you ever noticed if you flip a funnel around you have a megaphone? Most shops finish the sale and move on to the next lead, ignoring the loudest marketing channel they already have. Learn how to organize your customers so your marketing can entice them to spread the word, refer their people, and amplify your brand.

• Organizing your customers so your marketing can entice them to find you more customers
• Understanding properties and events: the building blocks that make triggers possible
• Setting up a system where every customer multiplies your reach by opening you up to their entire audience
• Hands-on walkthrough so you leave ready to set this up in your shop

Special Effects prints are the type of that can separate you from your competitors and there are lots of options.  Lately, I have had a lot of inquires about puff ink.  It’s something that has been around for a long time.  It has faded out and is now back.  Other special effect inks that will be addressed are high density inks and gels, water base and others such as foil.

DTF printing is transforming apparel decoration with new possibilities for speed, quality, and profitability. Learn how to evaluate print quality, decide when to bring production in-house versus outsource, and why automation and efficiency are just as critical to margins as print costs. Plus, discover practical best practices, from cover sheets to artwork setup, for achieving a soft hand feel and durable, long-lasting prints.

• Key factors to identify high-quality DTF prints
• When to invest in a DTF printer vs. outsourcing
• How automation and streamlined workflows impact profitability
• Best practices for soft hand feel and durable results
• Real-world examples of successful & profitable DTF integration

Providing universal and practical hands-on tips that can be immediately used by all skill levels on any press. Introduction/Synopsis: In a fast paced industry based around efficiency, it is increasingly more important to use every trick you can to secure your margins. There are many practical things you can begin doing today that can have a big impact on your bottom line. This course is designed to show how shops of all sizes and skill levels can be sure they are getting the most possible productivity out of the tools they have. 

Basic tips examples: - Arranging the jobs for the day to print in the most efficient order. - Recommend use of set up/break down cart. - Maximizing the use of on press consumables. (Glue, ink, cleaners, etc) - Coding of screen information to reduce miscommunication. - Balancing squeegee pressure and angles for maximum efficiency. - Choosing the proper mesh for the design to allow the press to operate faster. - Tips to prevent stopping the machine. (Fuzzballs, imperfections, flashing issues) - Increased cleanliness. Conclusion/Take away: Well defined, practical resources that can be immediately used by all skill level.

Tired of feeling overwhelmed by social media? This session will break it down and help you confidently show up online. Learn the real deal about hashtags, engagement, and algorithms, and discover the most effective content strategies for growing your following. Walk away with 5 low-effort Instagram Reels ideas, tips for using ChatGPT to generate captions fast, and step-by-step guidance for posting Stories, editing Reels, and adding captions to TikToks. No fluff—just simple, actionable tools to help you stop overthinking and start posting.

This session offers a practical approach to cap embroidery, covering essential best practices for digitizing and stitching on headwear. Attendees will learn how to adjust designs when artwork doesn’t follow standard cap embroidery rules, ensuring clean, high-quality results in real-world production.